Pierre Guillaume is the Frenchman who never stops impressing. While already toting a variety of brands in his entrepreneurial luggage, he founded the French perfume brand Phaedon. Starting point: a fascination with Mediterranean cultures. Result: amazing, spot on scents that make us weak at the knees. Verveine Figuier, from 2012, is a fresh mix of distinct verbena, fruity fig tree and even its leaves. Crispy, simple and striking.