Perfume weekend: the scents of Sweden
Published July 18, 2020
Warm scents of forest and soft moss, wooden cabins and cold sea, comforting aromas of spices from the bakery around the corner… The cleanest air of Sweden is filled with vital, beautiful scents. Our perfume experts selected unique perfumes from Swedish niche brands that capture the paradoxically warm nordic spirit perfectly.
Try and see.
Maya Njie
Calm Sweden, busy London and bright contrasts of West Africa - what do they have in common? Our answer is - Maya Njie. Since Maya started her perfume brand in 2016, she’s keeping on experimenting with raw materials and not-so-common ingredients combinations, as well as recycling opportunities. For example, you can return your empty 50 ml bottle of Maya Njie’s perfume and get it refilled with a delicious discount. Right now this self-taught (and VERY talented) perfumer is based in London, but her creations still root in very personal memories of her Swedish upbringing mixed with West African heritage. Sentimental and beautiful.
Sniph recommends:
SG 79 STHLM
Clean and minimalistic Scandinavian design is well-appreciated across the globe. The Stockholm-founded niche brand SG79 | STHLM is a Scandinavian design in perfume form: the noses behind it create fragrances inspired by black and white photographic art. All shots are taking in different parts of Stockholm and depicting different facets of the capital. What do parks, living districts, or even subway of Stockholm smell like? Try perfumes by SG79 | STHLM and find out.
Sniph recommends:
Odorem Mundi
Most of the Swedish brands care about nature and sustainability. Indie brand Odorem Mundi (Latin for “the world’s scent” ) gives you a great example of ecological perfumes with sophisticated, not-your-basic-oils scent. Dennis and Anders, the founders of the brand, were looking for men’s ecological perfume for themselves, as a better alternative to the 100% synthetic perfumes out there. And when nothing fully satisfying was found, they decided to create these perfumes. That’s how perfectly tailored ecological perfumes of Odorem Mundi were born.
