The Almairac family runs Paris' finest perfume brand Parle Moi de Parfum. The father Michel, one of the world's leading fragrance creators, is the nose while his sons steer the helm from their little shop in Le Marais. After decades in the industry, Michel knows what works. Totally White is alert, newly moisturised skin, ready for spring's adventures. The first from Parle Moi de Parfum, but definitely not the last.